News

Will COVID Change How We Clean?

June 9, 2021

FINALLY | A Good News Story for Climate Change!

April 28, 2021

Researchers who study our changing climate don’t often use the words “optimistic” and “climate change” in the same sentence. That’s because the situation is still serious.  HOWEVER, in the largest ...

Newfound - etee’s soundtrack song

December 22, 2020

In 2008, my brother Chris landed in the hospital and Mandy (my soon to be wife) told me she wanted to get a dog.  I was feeling so overwhelmed, the thought of having to care for another creature wa...

Why Giving Back Is Good For You

December 3, 2020

This summer, my eight-year-old daughter discovered entrepreneurship. She spent weeks sewing a line of bandannas, ties, and bow ties for dogs and then set up a one-day pop-up shop. Sales were brisk ...

Has Black Friday Gone Too Far?

November 26, 2020

Black Friday is coming! Black Friday is coming! To be completely honest, I don’t really care.  My partner and I are pretty small spenders on the whole. That doesn’t mean we don’t appreciate or take...

FACE MASKS | The Inhale Dilemma

November 5, 2020

Face Masks: the Conversation We SHOULD Be Having

August 25, 2020

It is estimated that the use of single-use plastic has gone up 250-300% in the United States since the pandemic started. As PPE equipment starts littering beaches and waterways, the disposable mask...

Foaming, Liquid or Bar Soap? (Which One's Right For You?)

August 11, 2020

Before COVID, Mandy (my wife) and I felt a little dirt under the fingernails was a good thing.  Of course we encouraged our kids to wash their hands when necessary, but we never considered the glo...

Reusables are safe during the pandemic

July 17, 2020

As COVID-19 spread across the country, so did rumours that single-use plastics were safer than reusables. Bringing my own bags into the grocery store, I was told “Sorry, I’m going to have to bag y...

PLASTIC FREE JULY

July 16, 2020

PLASTIC FREE JULY is an annual global movement that aims to raise awareness of plastic pollution and encourage us all to make a commitment to reducing waste.   So this year we're planning a big sa...

Would You Support This Brand?

July 7, 2020

Stephen Mitchell is a character - a big, friendly guy with a ton of personality.  I first met him in our Oshawa factory where he raised the vibration of everyone in the place.  I loved his spirit ...

How Will Mask Use Stop the Second Wave of Coronavirus?

June 26, 2020

Some countries have been devastated by Coronavirus, while others have gotten off lightly. Why? According to a recent study :  "In countries with cultural norms or government policies supporting p...

Plastic Rain!? What is it and What Can We Do About it?

June 23, 2020

What is Plastic Rain? Take a step into the backcountry - the pristine lakes & rivers of the east, the mountains of the west or the tundra of the north - and the naked eye will show you untouche...

What Do You Use to Wash Your Face?

June 16, 2020

92% of women use facial cleansers on a daily basis, and the overwhelming majority come packaged in plastic.  Yikes! We'd love to change that, but we need your help! So tell us, what's your daily c...

6 Lessons We Learned From the George Floyd Protests

June 9, 2020

Since reaching out about how we can stand in solidarity with Black people, we got a ton of feedback, had some awesome conversations and listened to some concerns that this was a PR trick or 'tokeni...

Black Lives Matter

June 4, 2020

We stand in solidarity with black people around the world.  And we want to do more to help, but we’re not sure how.   We’ve spoken with some of our African-Canadian teammates and they’ve told us of...

Mom Love Contest

May 8, 2020

Watching Mandy (my wife, pictured here with our son Hucky) take on motherhood over the past 5 years has been a site. She is a force. Researching, reading, engaging and playing.  It came naturally ...

What Mask Filters Should We Sell?

May 8, 2020

As you probably know by now etee stands for everything touches everything else.  Our goal is for all our products to come from the earth and return to the earth, meaning biodegradable, eco-certifi...

How to Properly Wear a Face Mask

April 10, 2020

Okay, you've got yourself a face mask... now what? I know what you're thinking: "you just put it on and out you go, right?" Not quite. Fortunately for us, as soon as we started our 'buy one <&...

Should We Make Organic Cotton Face Masks?

April 1, 2020

Here's the situation.  Coronavirus is in full swing and the tools we have to 'flatten the curve' are evolving. This is what we know for sure: Hand hygiene is essential: a 20 second soap and water ...