Would You Support This Brand?

Posted by Stephen Mitchell on

Stephen Mitchell is a character - a big, friendly guy with a ton of personality.  I first met him in our Oshawa factory where he raised the vibration of everyone in the place.  I loved his spirit and soon brought him into our Toronto office.  Then Covid hit and we had to put him on temporary leave - tears were shed, but now he's back!

 Soon after the George Floyd protests erupted he came to me with an idea that his sister - Sara - had.  It's a brand called 'Hue Man Race'. He's helping her out and we're thinking of selling some of her t-shirts in organic cotton. Check out the video and her vision below and let us know what you think!
 

In Sara’s Words

 “HUE MAN RACE apparel was created with the intent of igniting a conversation that has long gone unspoken and misunderstood.  We - MANKIND - have used language in very perverted ways, created labels for one another, stereotypes to adhere to Black, White, Christian, Muslim, Straight, Bisexual, Race, African, American, Untouchable. We assume we know the face, name, behaviour, belief system and life that each of these labels should have. But if we were to strip away all of that. Remove the labels and categories, erase the boxes we are forced to check off that define ourselves…What is left? HUE MAN- a man of colour or shade. It led me to the realization that we are all ONE RACE. These labels: Black, White, Brown, were just created to divide and destroy, compete and conquer.  
Just as God created variations of birds; sparrow, flamingo, robin, or trees: maple, oak, chestnut, why would the HUMAN RACE be any less diverse. We are the Earth and to the Earth we belong.”  HUEMAN RACE APPAREL, will donate half of all sales during the months of JUNE to AUGUST to The Black Legal Aid Centre; also known as BLAC. They offer free legal services for low- or no-income Black residents of Ontario. I believe in their mission to educate the Black community on their rights and other various legal issues such as Employment, Housing, Income Assistance, Police Complaints and so forth. BLAC seeks to change through education and the dissemination of knowledge.
When a group of people can make better informed decisions about their health, education, and life, they are able to rise above any power or privilege created to oppress them. Being a law student and aspiring legal professional in Ontario, I support their desire for change and advancement of the less privileged and marginalized groups in Ontario."

What do you think of this vision?  Would you support this project and buy some t-shirts?  Please let us know in the comments below.

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Comments

  • I like it. Can you put it on a mask?

    Marcia J. Glick on
  • yes also I like that they are organic but don’t tend to ware many t-shirts with saying ,but would buy a plain one very small sayings .also if it said its some thing like be kind, love ,positive energy or something like that I would be more likely to buy and then give away tooo. I love the donation idea . to

    Gigi on
  • Yes, what a fantastic idea! I would support this. I would like to see a world where everyone owned a shirt like this and wore it!!

    Sue M on
  • My family and I would love to purchase these shirts and will proudly wear them! Sign me up please!

    Arlene Brown on
  • I’m interested in hueman tshirts, but I’d like the donation to go to more charities, like aboriginal, like women fleeing domestic violence, like homeless shelters…

    Sharon Smith on
  • Yes, I’d buy some! Great idea!

    Dawn

    Dawn on
  • It’s a great shirt. Not sure if n when I would wear the shirt, but it got its messages and I love the msg!

    Sarah Wiedmer Jarabak on
  • Yes! Great idea and poignant. Would definitely buy and wear.

    Sylvia L on
  • Hi, I have way too many clothes but I would buy for others. What is the fabric? Where is it manufactured and what are the working conditions. If they are made overseas are they fair trade. Hemp is the most sustainable material, by the way. 100% organic cotton would be okay too.

    Harriet Kawamata on
  • I would be down to support this venture. However, I would like to know where the shirts are being made. I would prefer to support a company that is about not only bringing awareness but, is actually helping their local community grow with jobs as well.

    Cory Trimble on

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