Would You Support This Brand?

Posted by Stephen Mitchell on

Stephen Mitchell is a character - a big, friendly guy with a ton of personality.  I first met him in our Oshawa factory where he raised the vibration of everyone in the place.  I loved his spirit and soon brought him into our Toronto office.  Then Covid hit and we had to put him on temporary leave - tears were shed, but now he's back!

 Soon after the George Floyd protests erupted he came to me with an idea that his sister - Sara - had.  It's a brand called 'Hue Man Race'. He's helping her out and we're thinking of selling some of her t-shirts in organic cotton. Check out the video and her vision below and let us know what you think!
 

In Sara’s Words

 “HUE MAN RACE apparel was created with the intent of igniting a conversation that has long gone unspoken and misunderstood.  We - MANKIND - have used language in very perverted ways, created labels for one another, stereotypes to adhere to Black, White, Christian, Muslim, Straight, Bisexual, Race, African, American, Untouchable. We assume we know the face, name, behaviour, belief system and life that each of these labels should have. But if we were to strip away all of that. Remove the labels and categories, erase the boxes we are forced to check off that define ourselves…What is left? HUE MAN- a man of colour or shade. It led me to the realization that we are all ONE RACE. These labels: Black, White, Brown, were just created to divide and destroy, compete and conquer.  
Just as God created variations of birds; sparrow, flamingo, robin, or trees: maple, oak, chestnut, why would the HUMAN RACE be any less diverse. We are the Earth and to the Earth we belong.”  HUEMAN RACE APPAREL, will donate half of all sales during the months of JUNE to AUGUST to The Black Legal Aid Centre; also known as BLAC. They offer free legal services for low- or no-income Black residents of Ontario. I believe in their mission to educate the Black community on their rights and other various legal issues such as Employment, Housing, Income Assistance, Police Complaints and so forth. BLAC seeks to change through education and the dissemination of knowledge.
When a group of people can make better informed decisions about their health, education, and life, they are able to rise above any power or privilege created to oppress them. Being a law student and aspiring legal professional in Ontario, I support their desire for change and advancement of the less privileged and marginalized groups in Ontario."

What do you think of this vision?  Would you support this project and buy some t-shirts?  Please let us know in the comments below.

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Comments

  • I’m interested. Would love a v-neck T shirt or zip hoodie that’s not black or white, though. Maybe brown? Or other products? Canvas bag? Notebook? Best of luck!!!

    Andra Stanton on
  • I love this idea and would definitely buy a t-shirt (and more for gifts!)

    Deborah on
  • I would buy one and share the post about the shirt and effort. Great idea!

    Mo on
  • Definitely a good enterprise at a critical moment. Let me know how to buy.

    Deborah Kohn on
  • I’m interested in a shirt.

    Randy Crockett on
  • Like the idea especially of some proceeds going
    To legal aid.

    SAra on
  • Great idea! All in!

    K Foerster on
  • I love the t-shirts! I would definitely support this as well. As a white woman, it’s so sad to see people focusing on the differences in one another, instead of loving the uniqueness of each one of us. This is one step (of many that need to be taken) in the right direction :)
    Kris on
  • Yes, yes, yes!! Love the vision, the message and the beauty of this. Tank tops, too?

    Russell Creger Barajas on
  • I’m sorry… who the heck is “Loyd George”??? This is a pretty bad error to make for something so serious. It’s George Floyd. If you’re going to say his name, say his name correctly for god’s sake.

    Ailis on

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