Would You Support This Brand?

Posted by Stephen Mitchell on

Stephen Mitchell is a character - a big, friendly guy with a ton of personality.  I first met him in our Oshawa factory where he raised the vibration of everyone in the place.  I loved his spirit and soon brought him into our Toronto office.  Then Covid hit and we had to put him on temporary leave - tears were shed, but now he's back!

 Soon after the George Floyd protests erupted he came to me with an idea that his sister - Sara - had.  It's a brand called 'Hue Man Race'. He's helping her out and we're thinking of selling some of her t-shirts in organic cotton. Check out the video and her vision below and let us know what you think!
 

In Sara’s Words

 “HUE MAN RACE apparel was created with the intent of igniting a conversation that has long gone unspoken and misunderstood.  We - MANKIND - have used language in very perverted ways, created labels for one another, stereotypes to adhere to Black, White, Christian, Muslim, Straight, Bisexual, Race, African, American, Untouchable. We assume we know the face, name, behaviour, belief system and life that each of these labels should have. But if we were to strip away all of that. Remove the labels and categories, erase the boxes we are forced to check off that define ourselves…What is left? HUE MAN- a man of colour or shade. It led me to the realization that we are all ONE RACE. These labels: Black, White, Brown, were just created to divide and destroy, compete and conquer.  
Just as God created variations of birds; sparrow, flamingo, robin, or trees: maple, oak, chestnut, why would the HUMAN RACE be any less diverse. We are the Earth and to the Earth we belong.”  HUEMAN RACE APPAREL, will donate half of all sales during the months of JUNE to AUGUST to The Black Legal Aid Centre; also known as BLAC. They offer free legal services for low- or no-income Black residents of Ontario. I believe in their mission to educate the Black community on their rights and other various legal issues such as Employment, Housing, Income Assistance, Police Complaints and so forth. BLAC seeks to change through education and the dissemination of knowledge.
When a group of people can make better informed decisions about their health, education, and life, they are able to rise above any power or privilege created to oppress them. Being a law student and aspiring legal professional in Ontario, I support their desire for change and advancement of the less privileged and marginalized groups in Ontario."

What do you think of this vision?  Would you support this project and buy some t-shirts?  Please let us know in the comments below.

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Comments


  • In a ♥️Beat
    Cannot wait to wear one !

    VIcki on
  • In a ♥️Beat
    Cannot wait to wear one !

    VIcki on
  • Love the idea – and – I invite you to use another word beside MAN in the advertising and logo etc. Where is the feminine – the inclusion of that?

    Rabia on
  • With people travelling and intermarrying I firmly believe that eventually all people will be a lovely shade of warm brown (or a variation ). Using your marketing skills to promote inclusion is an excellent idea. Hopefully the cost will also be inclusive of lower income people too.
    I have to say that even before I looked at other comments I was struck by how the word ‘MAN’ stands out. We need a new more inclusive word! Until you find a different word I could not wear one.
    Please include colours other than black – this is about all of us and in this heat black is not a good colour.
    You have my encouragement to continue your venture. Best Wishes!

    june on
  • I love the shirt and would support this. But in the case of racism why does this venture only cater to black peole?

    Kathy on
  • As a woman of Puerto Rican heritage I’ve seen and experienced so much that hurts and I would be proud to wear this 👕. Sign me up!

    Carmen Freemire on
  • Though I support all anti- racist movements and campaigns, this one is very male centric. Unfortunately when people see the word man the do not correctly interpret it as meaning all people. I would prefer to see a slogan that supported freedom and equality for all. Women are already invisible in our culture, our language. This slogan underscores that lack of inclusion. This slogan is meant to encourage diversity. But all I saw was my own absence. Can we adopt a phrase that embraces diversity of gender and race?

    LOretta BOnet on
  • Though I support all anti- racist movements and campaigns, this one is very male centric. Unfortunately when people see the word man the do not correctly interpret it as meaning all people. I would prefer to see a slogan that supported freedom and equality for all. Women are already invisible in our culture, our language. This slogan underscores that lack of inclusion. This slogan is meant to encourage diversity. But all I saw was my own absence. Can we adopt a phrase that embraces diversity of gender and race?

    LOretta BOnet on
  • I would love one of theses shirts and would wear it proudly! Yes, is support this venture! How do I do it?

    Lisa on
  • I would love one of theses shirts and would wear it proudly! Yes, is support this venture! How do I do it?

    Lisa on


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