As you probably know by now etee stands for everything touches everything else. Our goal is for all our products to come from the earth and return to the earth, meaning biodegradable, eco-certified ingredients (non-toxic) and plastic-free.
Now that we're in the middle of a Global Pandemic, we are challenged with the desire to stay true to our mission, while also providing the protection people deserve.
You see, while Our FaceMasks fit perfectly with this mission - they are made with GOTS certified organic cotton and they are reusable - it is recommended to use a filter to ensure the masks provide maximum protection.
So we've been looking at filter options and the quickest to get in stock, cheapest and most tested is the disposable/single-use PM2.5 multi-layer, activated charcoal filter (with layers of synthetic melt-blown fabric), BUUUUT it's single use and it won't biodegrade any time soon.
Disposable/single-use PM2.5 set of 10 for $10.99. QUICK TO MARKET, SINGLE USE & NON-BIODEGRADABLE, PROVEN EFFECTIVE AGAINST VIRUSES
At the other end of the spectrum is a cotton filter that is more expensive, will take longer to bring to market and is not as proven.
Reusable antibacterial cotton filter - set of 4 for $12.00USD. SLOW TO MARKET, BIODEGRADABLE, EXPENSIVE and unproven.
Another option that has been popping up in DIY circles is the Coffee filter. It is - as yet - unproven, but it would be biodegradable and less expensive to produce.
Disposable paper filter (coffee filter type) - set of 20 for $5.99. REASONABLE SPEED TO MARKET, BIODEGRADABLE, UNPROVEN
Soooo, with this in mind, we're feeling that in light of the Pandemic, it makes most sense to get the PM2.5 filter to market as quickly as possible while we continue to look into the more sustainable options; both from an 'ecological footprint' perspective AND from a functionality perspective.
I would work on the coffee filter idea, as it is cheap and can be taken to market most quickly. At the same time, I would be working on the cotton filter idea. Even though it’s expensive, I think people will like that it’s reusable. Like others have mentioned, I would note for both that these filter ideas are currently unproven. Another thing that you can work on that might work for customers like Crystal (who left a comment on May 18 that I read) would be to switch out the elastic on the masks for cotton cords on either side with a wooden “bauble” (I don’t know what it’s called) that could cinch the cords to more precisely fit around people’s ears to give a better fit. And I’ve seen headbands that have buttons on the sides that mask elastics can be attached to instead of being held behind the ears; the benefit of these headbands is that they would make the masks more comfortable for a longer period of time.