Please Ditch 80s Tech… Here’s Why!

Posted by Isaac Graveley on

Ah, the 80s. What a time that was! The best really, IMHO. 

Big hair and big ideas lived large then. Brick cell phones went into production. The artificial heart was invented. The disposable camera came into being. The CD was born. IBM launched their personal computer and a few years later, Apple did the same with the Mac. And sometime mid-decade, liquid dishwasher detergent started showing up on shelves. 

Though liquid detergent didn’t seem quite as revolutionary as the other inventions of its time, it did solve many problems. Unlike powdered detergents of the 80s, it wouldn’t cake up, it didn’t form geological formation in the dispenser cup of your dishwasher, and it didn’t leave behind gross grit on your dishes. 

But as we’ve learned over the past 35 years since liquid detergent arrived on the scene, it’s not the best option for keeping your kitchenware clean. That is, unless you have a high-powered dishwasher, soft waters, rinse your dishes clear before loading the machine.  


  1. It’s 80% water, so we’re shipping water around the world.
  2. It requires unnecessary plastic packaging to contain that liquid.
  3. It often contains questionable ingredients.

To answer the need for better-built powder, etee just released a new, Concentrated Dishwasher Detergent in powder form that features planet-friendly ingredients and sustainable packaging. As an added bonus, you only need to use 1 teaspoon—that’s right, 1 teaspoon!— to get effective washing power. No grit or residue left behind!

Want to try it out? 

For the next few days, you can get a sample size of our all-new Concentrated Dishwasher Detergent for FREE. That’s 36 teaspoons or 36 washes! Just pop into our store, stock up on some etee essentials, and we’ll add a free sample of our dish detergent!


← Older Post Newer Post →

Leave a comment