Which Plastic-Free Packaging Should We Go With?

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.



 Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit. This weekend only, we knocked 15% off the kit! Click HERE to check it out!


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  • “A” is more appealing to me visually.

    Adina Lehrman on
  • I like package B. Package A seems to put a confusing emphasis on the word “toothbrush,” while package B has a more weighted look, with “your toothbrush” in one font type (bold) and “our planet” in another font type (*not bold).

    Virginia Currah on
  • No need to bold anything. I don’t know if it would turn someone off to emphasize the planet, I honestly can’t get into that headspace. I’m not sure that someone who isn’t eco-minded would even consider buying a bamboo toothbrush. Unfortunately, there’s alot of apathy out there..:o(

    Alex Chua on
  • Package B.

    Sascha on
  • Both package designs are identical Go with either one! Great Idea.. are the bristles compostable too? Would’nt make sense to use anything else

    Lindsay Liddle on
  • I like “A” (see previous response) but then I saw your ad for “YOUR DISH SOAP.” If you’re doing that with all your products, then you should follow the pattern and use “YOUR TOOTHBRUSH.”

    Barbara Shearer on
  • I like the “A” format. It’s a toothbrush, for crying out loud. But your message about “our planet” is really good. Glad you’re sharing how many of us feel about “our planet.”

    Barbara Shearer on
  • I prefer package design A.

    Vida Gross on
  • Option “B”

    veronica castillo on
  • How about:
    Everyone’s PLANET

    I know it’s not as succinct but it seems more inclusive and matches ETEE


    Karen Tautz on

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