Which Plastic-Free Packaging Should We Go With?

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.



 Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit. This weekend only, we knocked 15% off the kit! Click HERE to check it out!


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  • A or B? How about C!?! I think the words should be all the same font size.

    Barbara on
  • I actually don’t like either. YOUR and OUR seems to be preachy and exclusive. Would you consider “one toothbrush, one planet”, where you could go, “two food wraps, one planet” … “three dental flosses, one planet”. We all live on one planet, this planet.

    Alison K on
  • A

    Celie on
  • I agree with the suggestions that they be the same size since both are equally important. Or maybe make the second line read: (y)our planet

    M Hollinger on
  • I like B

    Meg on
  • Make either both pronouns or both nouns large: YOUR toothbrush OUR planet or your TOOTHBRUSH our PLANET. I prefer the pronouns large.

    Eileen A. Andrews on
  • I like B but I see no reason why our planet should be small

    Yolanda Tomaszewski on
  • I’d put quotes around “your” and “our” – draws attention.. I agree that you want to connect, not divide. Quotes might just be the best way to draw attention and not lose the intent – Remember ,you’re selling a toothbrush: a side benefit is it’s not plastic.

    John Reble on
  • B

    Anna Iskenderova on
  • As an ex art director, design by committee is a private nightmare. And work. So please keep me out of it and good luck!

    Ilana Shamir on

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